But what of the trending choppy bob? The clue is in the title: It’s all about texture and movement, and far less about being polished. “It’s more to do with not looking so ‘done’,” agrees London-based hairstylist Ryan Wilkes, who I was booked in to see at Hershesons Belgravia. “It’s about having chunkiness with ‘shattered’ ends,” he adds, which aren’t blunt or straight across. Rather, they are slightly fluffier and more voluminous. When I think of the choppy bob, which is increasing in Google searches this month, my mind instantly goes to the queen of effortless cool: Alexa Chung. The look was also spotted on various street stylers at London Fashion Week recently.